Tennibot
Turning a robotics product into a clearer, higher-converting digital experience
Tennibot is a smart robot that automatically collects tennis balls on the court, combining robotics, AI, and sports innovation.
The goal was not simply to redesign the website. We wanted to make the product easier to understand, build trust faster, and create a smoother path from discovering Tennibot to purchasing it.
We started with a full website and conversion audit, looking at UX, messaging, product presentation, trust signals, SEO, and the overall customer journey. From there, we redesigned the experience around clearer storytelling, stronger product communication, and a more effective e-commerce flow.
The result was a premium digital experience that better reflects the technology behind Tennibot while making it easier for visitors to understand why they need it.
The impact
+52%
Conversion rate
+24%
Average order value
−27%
Checkout drop-off
The challenge
The previous website did not fully communicate how Tennibot works or why it stands apart from other tennis ball machines and training products.
The technology was impressive, but the story was harder to understand online. Visitors needed to quickly grasp what the robot does, how it works, and why it is worth the investment.
The challenge was to turn a technically complex product into a simple, visual, and convincing experience.
Our approach
We combined strategy, UX, design, and growth work to improve the entire customer journey.
Initial audit
Reviewed the existing website, user journey, messaging, conversion points, trust signals, and opportunities for improvement.
CRO
Restructured key pages and purchase flows to reduce friction and make the path to purchase more intuitive.
UI/UX redesign
Clarified the product story, features, benefits, and use cases through stronger hierarchy and visual storytelling.
Trust recommendations
Identified opportunities to strengthen social proof, reviews, guarantees, product reassurance, and other trust-building elements throughout the journey.
Marketing campaign design
Created campaign-ready visual directions and assets that connected the website experience with paid and promotional campaigns.
Shopping flow optimization
Simplified the e-commerce experience and made important product information easier to find before purchase.
SEO & discoverability
Improved the structure and content hierarchy to create a stronger foundation for organic search and future content growth.
Design system
Built reusable components, grids, typography, and styles so the team could continue expanding the website without losing consistency.
Prototyping
Designed interactive prototypes in Figma to test flows, validate structure, and communicate the final experience before development.
The combination of a clearer website, stronger trust signals, improved conversion paths, and targeted Meta Ads created a more effective system for turning awareness into client conversations.
A website built to sell the technology
The new Tennibot website brings the product, technology, and brand together in one clear experience.
Instead of asking visitors to figure out how the product works, the new journey guides them through the problem, the technology, the benefits, and ultimately the purchase decision.
The result feels premium enough to represent an advanced robotics company while remaining simple enough for a tennis player to understand within seconds.